You're stuck. You need video ideas, but you're out of inspiration. You check your comments, see a few questions, but you're not sure which ones are worth making videos about.
Sound familiar?
Here's what most creators miss: your comment section is a content idea goldmine. Your audience tells you exactly what they want. Every single day. But if you don't have a system to capture, analyze, and prioritize those ideas, they get lost in the noise.
You need a method. Not random inspiration. A systematic approach that turns comments into content that actually performs.
Why Comments Are Better Than Guessing
Most creators create content based on:
- What they think is interesting
- What's trending
- What competitors are doing
- What they assume their audience wants
The problem: You're guessing. And guesses miss.
Comments tell you:
- What your audience actually wants
- What problems they're trying to solve
- What questions they keep asking
- What topics generate discussion
- What content creates engagement
The difference: Guessing is hoping. Comments are data.
When you create content based on comments, you're creating content with built-in demand. People are already asking for it. That's why comment-based videos often perform better than guess-based videos.
The System: From Comment to Video Idea
Here's a step-by-step process that works:
Step 1: Collect Comments Systematically
Don't just scroll through comments randomly. Collect them intentionally.
What to look for:
- Questions (especially repeated ones)
- Content requests ("Can you make a video about X?")
- Problems people mention ("I'm struggling with Y")
- Topics that spark discussion
- Gaps people point out ("You didn't cover Z")
How to collect:
- Use question detection to find questions automatically
- Categorize comments to see patterns
- Keep a running list (spreadsheet, notes app, whatever works)
- Review comments weekly, not just when you need ideas
The goal: Build a list of potential video ideas, not just remember a few.
Step 2: Identify Patterns
One question is interesting. Ten questions about the same topic is a video idea.
Look for:
- Repeated questions — Multiple people asking the same thing
- Related questions — Different questions about the same topic
- Discussion threads — Comments that spark long conversations
- Emotional responses — Topics that generate strong reactions
- Content gaps — Things people want but you haven't covered
Example patterns:
- 15 people asking "What camera do you use?" → Gear video
- Multiple "How do you do X?" questions → Tutorial video
- Discussion about a controversial topic → Opinion/explanation video
- Requests for "more advanced" content → Advanced tutorial series
The rule: Patterns reveal demand. One-off questions are less reliable than repeated patterns.
Step 3: Validate Demand
Not every comment is worth a full video. Validate before you create.
Validation questions:
- How many people asked about this? (Volume = demand)
- How engaged were the comments? (Engagement = interest)
- Is this a one-time question or recurring? (Recurring = sustainable topic)
- Does this fit your channel? (Relevance = audience match)
- Can you add unique value? (Value = why they should watch you)
High-demand signals:
- 10+ people asking the same question
- Questions that get lots of likes/replies
- Topics that spark discussion threads
- Requests that appear across multiple videos
- Problems multiple people mention
Low-demand signals:
- One person asking a niche question
- Questions you've already answered in other videos
- Topics that don't fit your channel
- Requests that are too broad or vague
The test: If 10 people are asking, it's probably worth a video. If 1 person is asking, maybe not.
Step 4: Prioritize by Impact
You can't make videos about everything. Prioritize what will have the most impact.
High-impact ideas:
- Address problems your audience is struggling with
- Answer questions that keep coming up
- Fill content gaps people are pointing out
- Topics that generate strong engagement
- Ideas that can become series (sustainable content)
Medium-impact ideas:
- One-off questions that are interesting
- Topics that fit your channel but aren't urgent
- Content requests from a few people
Low-impact ideas:
- Questions you've answered before
- Topics that don't fit your channel
- Vague requests without clear demand
The framework: Impact = Demand × Relevance × Your Ability to Add Value
Step 5: Turn Ideas Into Video Concepts
A comment isn't a video. You need to turn it into a concept.
From comment to concept:
Comment: "I don't understand how you edited that transition. Can you show us?"
Video concept: "How I Edit Smooth Transitions (Step-by-Step Tutorial)"
Comment: "What camera do you use? I'm looking to upgrade."
Video concept: "My Complete Camera Setup (And Why I Chose Each Piece)"
Comment: "This was too basic. Can you make an advanced version?"
Video concept: "Advanced [Topic] Techniques (For When You've Mastered the Basics)"
The transformation: Turn questions into titles, problems into solutions, requests into concepts.
Real Examples: Comments That Became Videos
Example 1: Repeated Questions → Tutorial Series
The comments:
- "How do you color grade your videos?"
- "What's your color grading process?"
- "Can you teach color grading?"
- (15+ similar questions across multiple videos)
The pattern: Repeated questions about the same topic
The video: "Complete Color Grading Tutorial for Beginners"
The result: High views, lots of engagement, became a series
Example 2: Content Gap → Filler Video
The comments:
- "You always talk about X, but what about Y?"
- "I wish you'd cover Y too"
- "Can you make a video about Y?"
The pattern: Audience pointing out a gap
The video: "[Topic Y] Explained (What You've Been Asking For)"
The result: Strong performance because it addressed a known gap
Example 3: Problem → Solution Video
The comments:
- "I'm struggling with [problem]"
- "How do you handle [problem]?"
- "I can't figure out [problem]"
The pattern: Multiple people mentioning the same problem
The video: "How to Solve [Problem] (Step-by-Step Guide)"
The result: High engagement because it solved a real problem
The Content Planning Workflow
Here's how to make this systematic:
Weekly:
- Review comments from the past week
- Categorize and identify patterns
- Add new ideas to your list
- Note which ideas are gaining traction
Monthly:
- Review your idea list
- Validate demand (how many people asked?)
- Prioritize by impact
- Plan next month's content based on top ideas
Ongoing:
- Keep collecting comments as they come in
- Update your idea list regularly
- Track which comment-based videos perform best
- Refine your system based on what works
The goal: Turn comment analysis into a regular habit, not a one-time activity.
Advanced: Turning Comments Into Content Series
The best comment-based ideas become series.
How to identify series potential:
- Multiple related questions about the same topic
- "Can you make more videos about X?" requests
- Topics that naturally break into parts
- Content that builds on previous videos
Example series from comments:
- "Beginner's Guide to [Topic]" → "Intermediate [Topic]" → "Advanced [Topic]"
- "How to [Do X] Part 1, 2, 3" (based on repeated "how do you do this?" questions)
- "[Topic] Explained" series (based on multiple "can you explain X?" questions)
The advantage: Series create sustained engagement and give you multiple videos from one comment pattern.
Common Mistakes (And How to Avoid Them)
Mistake 1: Only looking at top comments
- Top comments aren't always the best ideas
- Scroll deeper, look for patterns across all comments
- Use tools that surface questions automatically
Mistake 2: Creating videos from one-off questions
- One person asking doesn't mean demand
- Look for patterns, not single comments
- Validate before you create
Mistake 3: Ignoring comments you've "already covered"
- If people keep asking, you haven't covered it well enough
- Maybe you need a different angle or more depth
- Repeated questions are opportunities, not annoyances
Mistake 4: Not tracking which ideas perform
- Some comment-based videos perform better than others
- Track what works, double down on what resonates
- Learn from performance data
Mistake 5: Creating content that doesn't fit your channel
- Not every comment is worth a video
- Stay true to your channel's focus
- Balance audience requests with your expertise
The Validation Checklist
Before you create a video from a comment, check:
- [ ] Multiple people asked about this (not just one)
- [ ] This topic generates engagement (likes, replies, discussion)
- [ ] This fits your channel and expertise
- [ ] You can add unique value (not just repeating what others said)
- [ ] This addresses a real problem or question
- [ ] You're excited to create this (sustainability matters)
If it checks most boxes, it's probably worth a video.
The Bottom Line
Your comment section is full of video ideas. But you need a system to find them.
The system:
- Collect comments systematically (questions, requests, problems)
- Identify patterns (repeated questions, discussion topics)
- Validate demand (volume, engagement, relevance)
- Prioritize by impact (what will help your audience most)
- Turn ideas into concepts (from comment to video title)
The result: You create content with built-in demand. Your audience is already asking for it. That's why comment-based videos often perform better.
The habit: Make comment analysis part of your weekly routine. Review, categorize, collect ideas. Turn your comment section into a content planning tool.
Your audience tells you what they want. Every single day. The question is: are you listening?
Want to find video ideas faster? Engage Suite helps you identify questions, categorize comments, and see patterns automatically — so you can turn your comment section into a content idea goldmine without manually scrolling through hundreds of comments.